Privacy Policy

Effective Date: April 1, 2026
Last Updated: April 30, 2026

Sleep Rhythm Lab ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at sleeprhythmlab.com (the "Site"). Please read this policy carefully. By accessing or using the Site, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

1. Information We Collect

Information You Provide Directly

We collect personal information only when you voluntarily provide it to us through our contact form. This may include:

• Your name
• Your email address
• Any message content you choose to share

Information Collected Automatically

When you visit our Site, certain information is collected automatically through cookies and similar tracking technologies. This includes:

• Usage data: Pages visited, time spent on pages, click patterns, and referral sources
• Device information: Browser type, operating system, screen resolution, and device type
• IP address: Collected for analytics purposes and geographic approximation
• Cookie identifiers: Unique identifiers stored in cookies and local storage

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and provide customer support
• To analyze site traffic and improve our content and user experience
• To understand which articles and topics are most valuable to our readers
• To detect and prevent fraud, abuse, or security issues
• To comply with legal obligations

3. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience. Cookies are small text files stored on your device by your web browser.

Types of Cookies We Use

• Analytics cookies: We use Google Analytics to understand how visitors interact with our Site. These cookies collect information about your visit, including pages viewed, time spent, and navigation patterns.
• Advertising cookies: If we display advertisements through Google AdSense, Google and its partners may use cookies to serve ads based on your prior visits to our Site or other websites. These cookies enable personalized advertising and help measure ad effectiveness.

Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to:

• View what cookies are stored on your device
• Delete individual or all cookies
• Block cookies from specific or all websites
• Block third-party cookies

Please note that disabling cookies may affect the functionality of our Site.

4. Third-Party Services

Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC. Google Analytics uses cookies to help us analyze how users use the Site. The information generated by the cookie about your use of the Site (including your IP address) will be transmitted to and stored by Google on servers in the United States.

Google will use this information for the purpose of evaluating your use of the Site, compiling reports on website activity for website operators, and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.

You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on.

Google AdSense

We may use Google AdSense to display advertisements on our Site. Google AdSense uses cookies and web beacons to serve ads based on a user's prior visits to our website or other websites. Google's use of advertising cookies enables it and its partners to serve ads to our users based on their visit to our Site and/or other sites on the Internet.

Users may opt out of personalized advertising by visiting Google Ads Settings. Alternatively, you can opt out of a third-party vendor's use of cookies for personalized advertising by visiting www.aboutads.info.

5. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• Service providers: We may share data with third-party service providers who assist us in operating our website (such as hosting providers and analytics services), subject to confidentiality obligations
• Legal requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction

6. Data Retention

We retain personal information you provide through our contact form only as long as necessary to respond to your inquiry and for a reasonable period thereafter for record-keeping purposes. Analytics data is retained in accordance with Google Analytics' default retention policies, which we have not modified from the standard 26-month period.

7. Your Rights

For All Users

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of cookies and tracking technologies through browser settings

For European Economic Area (EEA) Users (GDPR)

If you are located in the EEA, you have additional rights under the General Data Protection Regulation (GDPR), including:

• The right to access, update, or delete your personal data
• The right to rectification of inaccurate data
• The right to object to our processing of your personal data
• The right to request restriction of processing
• The right to data portability
• The right to withdraw consent at any time

Our legal basis for collecting and using your personal information depends on the context in which we collect it. We will normally collect personal information from you only where we have your consent to do so, where we need the personal information to perform a contract with you, or where the processing is in our legitimate interests.

For California Residents (CCPA)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), including:

• The right to know what personal information we collect about you
• The right to request deletion of your personal information
• The right to opt out of the sale of your personal information (we do not sell personal information)
• The right to non-discrimination for exercising your privacy rights

8. Children's Privacy

Our Site is not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information promptly.

9. Security

We implement reasonable security measures to protect the information we collect. However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

10. Links to Other Websites

Our Site may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us:

• By email: [email protected]
• Through our contact page